Chitika Review
Chitika is one
of the oldest contextual advertising network. It was founded in 2003 and
its headquarter is located in Massachusetts, USA. Since, Chitika is one
of the oldest and very popular ad network, so, there is no doubt about
its legitimacy and reliability. No network can survive this long if it
is not a paying network. Chitika pays its publishers on time and every
time and offers various good facilities to its publishers. Chitika
offers various different ad formats that publishers can show on their
sites to earn a decent income from it. All the ads are contextual ads
so you don’t have to worry about the clicks and conversion rate. Though
Chitika is a premium ad network but it accepts almost all publishers
sites which comply with their terms.
Chitika uses a layer system, which means it provides different ads
for different level of publishers. If you are a large publisher and get
high amount of traffic from US/Canada then you will get premium ads for
your site. But, since it accepts all kind of publishers from all around
the world and offers contextual ads, so, it provides good rates for all
traffic. And, if we talk about its fill rate % then i would say it gives
100% fill rate to its publishers. Reason of providing 100% fill rate is
quiet obvious, it is a very popular and old network, so, it has lots of
advertisers from all around the world which help it to provide 100%
fill rate to its publishers. One more thing that i want to add here is,
Chitika uses a Real Time Bidding system which helps both of its
publishers as well as advertisers. Advertisers bid for the ad space on
the publishers site and the advertiser with the highest bid gets the ad
space to show his/her ad. In this way advertisers get the best audience
for their ads and publishers get the best revenue for their sites.
Requirements And Restrictions:
Chitika doesn’t have very strict requirements and restrictions.
- No minimum traffic requirement.
- Excessive profanity, illicit drug, gambling, hacking/cracking, pornography or adult content sites are not allowed.
Sign Up And Approval:
Since Chitika doesn’t have very strict requirements, so, any
publisher which have a site that complies with Chitika terms can apply
to join this network. Approval is also simple and quick. Usually they
approve any website within 1-2 days. Sometimes they approve sites within
few hours.
Ad Formats:
Chitika offers various ad formats to its publishers or you can say it
offers a complete solution to publishers. The ad formats offered by
Chitika are banner/button ads, linx/in-text ads, hover ads, highlight
ads and mobile ads.
Banner/Button Ads:
Banner ads are simply display ads that you see on most of the sites.
Their banner ads shows both display/image ads as well as text ads. I am
also saying them button ads because their banners can convert into text
links which look like buttons. This type of ad format was introduced by
media.net and now you can see button ads on various sites. The thing
that i like the most about their banner ads is that they offer various
banner sizes from all standard sizes to non standard sizes. So, you can
fit their banner ads anywhere on your site.
Linx/In-Text Ads:
They have another ad format which they call linx ads. Basically these
ads are in-text ads, where their system scans the content of the site to
match the relevant keywords with the advertisement and highlights the
keywords with a dotted line. And when a visitor hovers his/her mouse
over the highlighted keyword then an ad appears, which is in the form of
a small square box. These ads are CPC based ads and pay good rates
whenever clicked by the visitors.
Hover Ads:
Hover ads are basically ads shown in a small square or rectangular
boxes. These ads appear at the bottom right corner of the publishers
site. The size of the ad is small, so, it doesn’t interrupt the users
experience. These ads remain at their place while user scrolls down the
page. Users can off these ads anytime.
Highlight Ads:
This is something different that we can’t see often. Highlight ads are
shown to the visitors whenever they try to copy something from the
publishers sites. These ads appear at the end of the paragraph which
users are trying to copy. These ads disappears automatically when
visitors successfully copy the content or stop copying. These ads appear
only when the text has been highlighted and therefore it is named as
highlight ads.
Mobile Ads: Mobile ads are small banner ads especially designed for mobile visitors.
Stats Reporting System:
Like its other services and facilities, Chitika also offers a very
attractive reporting system. Their reporting system shows almost all the
necessary things which include impressions, valid clicks, CTR, CPM,
revenue and revenue graph. On Chitika you can see the separate stats for
US/Canada and international traffic. The only con that i have found in
their reporting system is, it doesn’t shows stats for individual ad
units.
Minimum Payout:
Chitika offers a very low minimum payout to its publishers which is only 10$.
Payment Frequency:
Chitika pays its publishers on monthly basis.
Payment Options:
Chitika offers two different payment options to its publishers, which
are PayPal and Check. But, for check they have different payout limit,
which is 50$.
Referral Program:
Chitika’s referral program is not very attractive because it is
limited period program. Chitika offers 10% referral commission but it is
valid only for 10 months period, that is, if you refer a publisher to
Chitika using your referral link then you will get 10% of his/her
revenue for the first 10 months only and after that you will not be
earning any money from the same referral. But, since it offers a
referral program, so, you can refer your friends, colleagues, family or
your site’s visitors to increase your earnings.
Thinking Of Joining Chitika ?
Chitika Details At A Glance:
| Network Type: | CPM, CPC |
| Ad Formats: | In-Text ads, Banner ads, Mobile ads, Highlight ads, Hover ads |
| Minimum Payout: | 10$ |
| Payment Frequency: | Monthly, Net 30 |
| Payment Methods: | PayPal, Check |
| Network Popularity: | High |
| Alexa Rank: | 5,429 (27/01/2015) |
| Google PageRank: | 5/10 (27/01/2015) |
| Requirement/Restrictions: |
|
| Payment Proof: | Coming Soon |
| Website URL: | http://chitika.com |
Also read CPM & CPC:
| CPC & CPM |
PTC & PTS
|
Etc
|
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