My conversions were lagging until I tried this
Hello Friends,
I
admit it. I got caught up in the numbers game. For months, I was
totally focused on building my email marketing list — more subscribers
equal more sales, right?
At least that’s the way it’s supposed to
work. But in reality, my sales didn’t keep pace with my list growth. So I
got busy learning what it takes to improve conversions.
As it
turns out, I was making a rookie mistake. I was using email to deliver a
sales pitch to my marketing list, (nothing wrong with that.) But then I
was dumping the reader onto my home page — not the smartest thing to
do.
And then it hit me. I was doing the same thing with my Adwords
campaigns, social media profiles, guest post footers, just about
everything. Imagine how frustrating it was to my readers. They would
click to get more about something specific and land on a general page.
I
discussed it with a friend, and she told about a concept she learned
from Brian Clark of Copyblogger. He advocates using email to engage
readers and get them interested. Then he takes them “off road” to
deliver specific information and close the sale. I love that image —
driving your 4X4 off the road to check out an interesting path.
And
what does “off road” mean? In the world of online marketing, it means
creating a landing page with the exact information the reader needs.
Lucky
for me, my GetResponse account includes a landing page builder. With a
few clicks I can grab a template and customize it with my text. Then I
add images, social sharing icons, and action buttons. And putting it
online is a snap.
The result? Not everyone clicks to visit the
landing page. (Some readers just move on to something that interests
them more.) But the ones who click for more info are ready to buy. And
those who don’t buy will hear from me again — with a sweeter offer.
In short, my conversions began to climb, and there’s no end in sight!
Want to check it out?
JOIN HERE
And let me know what you think.
Best regards,
Friends
Komentar
Posting Komentar